Under Armour's unique sponsorship strategy - Proving that patience really is a virtue
Christon Chronicles: A breakdown of which apparel sponsor would best suit UCLA Athletics - Daily Bruin
Under Armour leads Olympic marketing shake-up after 'rule 40' changes
Under Armour, sponsoring NBA youth events, looks to make basketball inroads – Baltimore Sun
Stephen Curry extends sponsorship deal with Under Armour through 2024
Curry, Brady, Spieth have not helped Under Armour enough
Under Armour in Real Madrid sponsorship talks | MARCA in English
Under Armour leaving the NFL (Report)
ESA | Under Armour Announces Turf Games Partnership – European Sponsorship Association
Under Armour to pay UCLA $67.5M in settlement of termination of apparel sponsorship deal
Under Armour continues college contracts purge with University of Cincinnati - SportsPro
Under Armour steps into the ring with Joshua - SportsPro
Westfield - Team Home Westfield Mustangs Sports
Study Table: College Apparel Sponsor Switches Driven By Cash – Sportico.com
Sports gear maker Under Armour halves sponsorship commitments | Financial Times
Report: Under Armour To Sign Real Madrid | SGB Media Online
Under Armour launches branded content venture with Nigerian bobsledders | Campaign US
The Rock Slams Under Armour CEO
Morgan State inks five-year sponsorship deal with Under Armour
U.C.L.A. and Under Armour in Record Sponsorship Deal - The New York Times
Under Armour ready to start doing sponsorship, endorsement deals again - Baltimore Business Journal
PRESS RELEASE: Under Armour And Dwayne Johnson Challenge You To Answer “How Are You Going To Get Here?” In New Global Training Campaign – European Sponsorship Association
Under Armour seeks to end record-breaking sponsorship deal with UCLA - Daily Bruin
Radisson and the Vikings: Why Don't More Brands Pull NFL Sponsorships? | Time
