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International Marketing - ppt download
Chapter 1 Introduction to Global Marketing "Companies must learn to operate as if the world were one large market – ignoring superficial regional and. - ppt download
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Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative
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Phonosemantic transposition. | Download Table
International marketing strategy standardization versus adaptation by Elvira Bolat - Issuu
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Product standardization and adaptation in International Marketing