Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
![PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/dcdbae0964b534446eb6a8c49e4717dbacb5a787/4-Figure1-1.png "PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar")
PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
WTF Are Hedonic Shoppers and Why Should You Care?
Conceptual Framework of Research Model Hedonic Shopping Motives toward... | Download Scientific Diagram
Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing - ScienceDirect
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WTF Are Hedonic Shoppers and Why Should You Care?
Consumers' goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers | Emerald Insight
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/4-Figure1-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions - ScienceDirect
WTF Are Hedonic Shoppers and Why Should You Care?
Hedonic Motivation: How Pain and Pleasure Get Your Customers to Buy | by August Birch | The Startup | Medium
Model linking "Big 5" personality traits with compulsive buying via... | Download Scientific Diagram
Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library
Frontiers | Bi-dimensional values and attitudes toward online fast food- buying intention during the COVID-19 pandemic: An application of VAB model
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/8-Figure2-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Frontiers | Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
Utilitarian and Hedonic Motivators of Shoppers' Decision to Consult with Salespeople - ScienceDirect
