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Full article: Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
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PDF) Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment
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Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
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The research model. | Download Scientific Diagram
